Hot tips for ebay buyers

Ebay is the world's greatest e-commerce site. With over 147 million registered users from all over the world, it's definitely here to stay. Whether you're a newbie Ebay buyer or already an aficionado, you could always make use of the following tips on buying on Ebay.

Know exactly what you're looking for.

There's no other better way to waste your time browsing on eBay than not knowing what you're actually looking for. If you're not only looking for a single item, it will be helpful to jot down a list of your "searchable" items.

Browse like a pro.

In EBay, items are sorted and placed in almost 26,000 categories. If you would like to hasten the searching process, it will help if you look for the same keyword in the titles and captions of the item listings found. Just tick the small box right under the search box on the results page of your first search then hit the search button again.

Make use of your options.

To narrow down the category you're searching in, click on the option box above the results, which is found on the right part of the screen. Then, you can choose whether you would like your results to be focused on "lowest price", "highest price", "newly listed" or "ending first".

Inspect on the item.

Checking on the authenticity of an item, especially if it's an antique or a memorabilia is a must. Do your homework by researching more, confirming its condition and not just relying on its photograph. Comparing it with similar items will also improve your chances of purchasing an item that's worth your dough.

Know your seller.

Your seller might be continents away from you. It would be a wise move on your part to check on your seller's credibility. Seeing his feedback rating is one way to accomplish this. It's a number that's followed by a star. Reading the item's description carefully may also help in ensuring that you won't get ripped off. The return policies, mode of payment, and postage costs must be noted well. Also, the "ask seller a question" option is not placed there just for any reason. Make the most out of it.

Be the Best Bidder.

If an item you value a lot is auctioned and you want to jump in, go stick to your maximum bid. Bidding higher without really analyzing the item's worth commonly happens. Better consider that since you're the one buying, you call the shots on where your money will go. Sniping services can also help in this endeavor.

The power of ebay store newsletters

eBay Stores come with a very powerful feature: store newsletters. When buyers add your store to their favourites, you can offer them the chance to join your mailing list. You can then send highly targeted emails to people who you know were at least interested enough in your products to add the store to their favourites.

How Do I Send Them?

First, you need to get some people to sign up for your newsletter – this will happen with time, as people buy from you and browse your store.

Once you’ve got a few subscribers, it’s worth sending out a newsletter. To send store newsletters, go to My eBay, click ‘Manage My Store’, and then click ‘Email Marketing’. Once you’ve done that, click the ‘Create Email’ button, and you’re away.

All you need to do now is write an email subject and a message, choose any items you want to include in the email, and specify who you want to receive it. The subject and message can be something relatively generic, like ‘here are my latest deals’ – it’s the targeting that’s important, and eBay’s is powerful. You can choose to only send an email to people who’ve bought from you in the past, or only to people who’ve opened your email before.

It is important to note, though, that you can only send one email per week to a mailing list.

The Ups and Downs.

The downside of store newsletters is this: they’re expensive. A basic, $15.95 per month store only comes with 100 emails, while $49.95 comes with 1000. Even the $499.95 anchor store only comes with 4000! Extra emails for all stores cost 1 cent each. That’s $1 per hundred extra emails. If your mailing list has a significant number of people on it, then that’ll get really expensive, really fast.

Surprisingly, though, it can often be worth it, despite the cost. It’s very rare to send out a newsletter to a mailing list of a hundred and not get at least one sale, and you’ll often get three or four, even to small lists.

Measure Your Success.

Each time you send an email, eBay produces a report telling you how well that email did. You can view these reports on the ‘Email Marketing’ page by clicking the subject line of an email you sent.

This report will show how many people received your email, how many opened it, the number of clicks it generated on your items and your store, and the number of bids and Buy it Now purchases that resulted from the email. Some of the numbers might be too low, though, as many people use email software that displays email in plain text format and so stops eBay from collecting statistics. Also, you will notice that you’ll have more success if you send out emails regularly, as people will start to expect them, and react in a more open way – don’t expect the Earth from your first email.

By now, you’re probably getting pretty good at selling on eBay – isn’t it nice to have all those satisfied customers? Not to mention the money… However well you’re doing, though, there’s always room for improvement. The next email will give you ten tips for being an even better seller.